HBO Max - The Orbit Experience
San Francisco, Dallas, Chicago
Context
With the launch of HBO Max as a streaming platform, AT&T wanted to showcase HBO Max’s brand promise of providing the deepest, most high-quality entertainment properties available anywhere.
Challenge
We were tasked with creating a scalable destination-worthy retail experience that magically communicates HBO Max’s depth of content, accessible at the speed of 5G infrastructure and systems.
Experience
The Orbit experience shares HBO Max’s content library when a customer simply moves their body, or speaks a few simple words. Featured in nationwide AT&T retail flagships, and with a version on mobile / web, The Orbit sets a new bar for uniqueness, quality and inspiration for destination brand experiences.
The Orbit serves up over 150,000 HBO Max clips with a simple gesture or a few spoken words.
The Orbit became a destination-worthy retail experience in AT&T flagships, while a web version helped fans experience the magic from anywhere in the world.
To accomplish this technologically rich experience, we leveraged the creative power of machine learning to process terabytes of content and create new relationships and interfaces to engage with HBO Max’s library.
Process + Renderings:
