Calling All Runners
Nike House of Innovation, Paris
Context
Nike’s new global running campaign, Calling All Runners, was designed to simplify choice and build confidence by introducing three clear running categories: Run Powered – Pegasus, Run Bigger - Vomero, Run Supported – Structure
Challenge
We were tasked with creating an immersive in store experience that allowed consumers to try on each shoe and learn about the benefits each silo has to offer. We also wanted to create a behind the design takeover experience to allow each visitor to learn about the innovation and history that went into creating each shoe.
Experience
We worked with Uncanny Valley and Random Studio to create a campaign-driven, athlete first experience built around a kinetic treadmill installation. The space blended motion, tech, and storytelling into one immersive environment to simplify each runner’s choice.
